To be a personal trainer is difficult but to become a successful personal trainer is much very difficult. You are marketing yourself and you must always be aware of that. As of 2016, there are 23,000 personal trainers within the industry and it is pretty hard to stand out. This is why you must give yourself a competitive edge. If you follow these steps you too will become a successful PT.
Reflect the needs of desires of your market
Personal trainers are responsible for educating their clients in physical fitness and self-motivation. We are in a superficial business and in order to effective you have to look and play the part. Before you consider becoming a PT, you should think about how you market yourself. Your audience wants to improve their fitness and mentality. Therefore, you should look and feel physically fit. This will make you more marketable to potential clients and it will also help you when instructing clients. You should also be passionate about fitness because when you are passionate about fitness a career as a personal trainer is much more organic. If you strongly believe in fitness so will your client.
The best personal trainers have a deep understanding about the workings of the human body. Personal Trainers are responsible for a client’s health and fitness. If you propose an exercise that is outside the possibilities of a client’s fitness you may cause injury. This can be caused by a number of mistakes such as miss-using machinery, over working and inadequate nutrition.
Through the duration of a Level 2 and Level 3 Personal Trainer course, trainers are subject to theoretical and practical assessment. These assessments are designed to ensure that qualified PT’s understand the causes and effects of stimulation. The biggest challenge of being a personal trainer is not the assessment because the answers are generalised. It is actually structuring workouts for different individuals. Giving the same workout for each client is lazy so make sure you take a different approach that is determined by the individual and the body type of that individual.
Become a leader
Personal Trainers have to be able to command a session. They are constantly telling clients what to do, how to do them and when to do them. No one will listen to you if you are timid. This can sometimes evoke pain, frustration and hatred from your client but they will thank you in the long run. A Personal Trainer is there to consider the end product and help the person find satisfaction in fitness. If you cannot do this as a Personal Trainer, you will lose clients.
Qualify as a personal trainer
To begin, you must enrol on a course that provides you with a Level 2 Gym Instructor qualification. Employers love qualification because they assume that you already have the theoretical and practical knowledge that is required to be successful in your job. Without a certified qualification an employer will assume you don’t have the minimal requirements. The Level 2 Gym Instructor is the minimal requirement for anybody wanting to pursue a career as a persona trainer.
This is the outline of a Level 2 Gym Instructor qualification from Origym. There are a number of companies who can provide personal trainer courses. But I believe that Origym’s courses (that are accredited through Active IQ) strike a balance between theory and practice that will benefit your development. The modules emphasise the importance of protecting and educating a client. The modules include:
• Anatomy and Physiology;
• Supporting Clients who take part in exercise and physical activity.
• Health, Safety and Welfare in a fitness environment.
• Principles of exercise fitness and health.
• Planning gym based exercise.
• Instructing gym based exercise.
These modules are imperative to your development as a personal trainer because they teach you the correct way to plan and instruct sessions. You can also develop you knowledge of important subjects. The more knowledge you have the more impressive you will be. Furthermore, if you are able to instruct to a high level you will be better and obtaining and maintaining clients.
The Level 2 Gym Instructor course is assessed in a variety of manners. These manners include:
• Practical assessments;
• Case Studies;
• Multiple choice exams.
By passing these assessments you will be able to progress onto the Level 3 qualification.
A Level 3 Personal Trainer qualification expands your theoretical and practical applications further than the Level 2 Gym Instructor qualification. Without the content of a Level 2 qualification, you will not be able to understand or complete the modules with the Level 3 Personal Trainer qualification.
In regards to this, the Level 3 Personal Trainer qualification is mandatory for any aspiring personal trainer. Employers respect and honour the qualification so you want to be able to write it on your CV.
Think of the Level 3 Personal Trainer qualification as an advanced version of a Level 2. This is the structure of Origym’s Level 3 Personal Instructor pages. The modules through out the Personal Trainer qualification include:
• Advanced Anatomy & Physiology for health and exercise.
• Applying the principle of nutrition to a physical activity programme.
• Programming Personal Training with clients
• Delivering Personal Training Sessions Demonstrating leadership Skills.
The module content contained within the Level 3 Personal Trainer qualification is more advanced than the Level 2. It provides a balance of both the theoretical and practical. Again this is important for your professional development. You will be assessed within:
• Practical Assessments;
• Case Studies;
Once you have passed your Level 3 you are free to look for employment in the personal trainer industry.
Choose a niche
There are many personal trainers who have they’re Level 2 and Level 3 qualifications. Any personal trainer who is worth his salt has both qualifications. This makes the market much more competitive. To get a competitive edge for yourself, I would recommend that you develop a niche that no one else has. For example, you could be proficient in martial arts such as Muay Thai. You could offer Muay Thai classes as well as personal trainer sessions. This additional option makes your more employable because you are more versatile.
You should also consider finding a niche that enables you to teach children or older women. If you do this you will broaden your market.
You can get an additional qualification through the same provider as a personal trainer course. These qualifications are called CPD’s (Continuous Professional Development). These courses require some theory and practice.
It is always best to plan ahead when you are a personal trainer. Personal Trainers must plan their schedule and plan lessons in advance. They also have a habit of planning their calorie input. Still as a Personal Trainer you should plan what you want to do after a certification. Consider what environment you want to work in. Do you want to work as a floor trainer? Do you want to open your own business? Do you want to be a nutritionist?
Furthermore, some gyms actually pay for their trainers to gain a certification before continuing their work within the gym. Consider all of your options and play to your own strengths.
Develop a network of clients
This is imperative for any Personal Trainers success. People approach fitness with ‘revolving door syndrome’. Most clients are quick to leave but others are much more interested in developing a specific skill or preparing for a certain date. This is where you, the personal trainer enters and sweeps the client of their feet.
By developing a network of clients you will not be short of sessions and you will earn a good amount of money. If someone cancels a lesson in advance you can contact someone else in the hope of replacing that lost client. You should also take into account that most clients will recommend you if you do a good job. The best form of marketing is word of mouth because people trust the others persons recommendation.
Keep in mind that a gym will most probably enforce a non-compete agreement to ensure that you do not take clients when you leave.
Use online platforms
You should use online platforms so you start your own business and from then on you will be able to coop more clients. Make sure you become familiar with online marketing. Start of by creating contact numbers or emails. Make sure these are present on every one of your marketing materials because you want your customers to contact you as frequently as possible. Engaging with your customers is important.
Consider making some additional content that will engage with clients. For example, many PT’s create YouTube tutorials as a means of promotion. You can promote yourself and your service through these and possibly make some additional income in the process.
These are just some points of consideration. A Personal Trainer has to be able to juggle the practical and promotional aspects of being a PT. You are almost, always with the public so you will have to interact and engage on a frequent basis. By adopting these skills you will be able to ensure that your clients will stay around.